On-Trend Materials To Make The Holiday Season Special At Retail.

industry

Cosmetics

LOCATION

France

THE BRIEF

Specialized holiday packaging, point of sale, and gift giveaways are an important feature of many cosmetic brands. Decorative, and functional materials needed to be identified to inform the creative direction of this holiday.

HOW WE HELPED

Hyloh conducted consumer research, and recorded responses to the question; what comes to mind when you think about Christmas? These reactions alongside trend discovery, informed design categories that Hyloh filled with relevant material references and samples to inspire and inform design teams.