Creative Direction Informing CMF Directions For Health Barometer Device.
A start-up was developing a personal wellness monitor intended for the workplace. A colour, material and finish (CMF) strategy was required.
HOW WE HELPED
Hyloh analysed the product segment and developed a number of personas related to the target market. Each persona was defined by a color and materials palette. Materials research was conducted to identify specific materials and manufacturing processes to realise the prototypes and small-scale production.